Naming a product takes more than a sparky brainstorm. As well as appealing to your audience, your name ideas will need to pass a few practical tests. Here’s my round up of what to consider.
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From writing tips and storytelling inspiration to the most interesting things I've seen and read lately - you'll find it all here.
Naming a product takes more than a sparky brainstorm. As well as appealing to your audience, your name ideas will need to pass a few practical tests. Here’s my round up of what to consider.
Read More