Naming a product takes more than a sparky brainstorm. As well as appealing to your audience, your name ideas will need to pass a few practical tests. Here’s my round up of what to consider.
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If you’re worried your business copy might leave readers thinking they’re the last survivors of a cyborg invasion, try these tactics out in your next blog, ad or article…
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Humans are better at empathy than logic, because it’s what we’re designed for. But our finest moments are when our emotional reactions move us to action...
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"Creativity loves constraints.” I used to think this couldn’t be more wrong. Surely the best ideas come from letting your imagination run free? Well, actually, no...
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