So you’ve got a great case study that shows the impact of your work. But how can you turn it into a story that will really inspire people to support your organisation? Here’s my quick guide.
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What audio enthusiasts love about the medium is that, more than any other, it makes us feel like we’re in a fascinating conversation where we’re the only ones being spoken to…
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Knowing your audience is essential to creating content that works. And it’s simpler than it sounds. Answer these three questions, and you’ll have a pretty good barometer…
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This writer understands something all good storytellers must: That if we come love a character, it will be for their flaws, and not their strengths…
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Humans are better at empathy than logic, because it’s what we’re designed for. But our finest moments are when our emotional reactions move us to action...
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